An Indian man walked into a New York City bank and asks for the loan officer.
He tells the Loan Officer that he's going to India on business for 2 weeks and needs to borrow $5,000.
The Loan Officer tells him that the bank will need some form of security for the loan.
So the Indian man hands over the keys and the documents of a cherry red, new Ferrari convertible parked on the street in front of the bank.
The loan officer consults the president of the bank, produces all the required items and everything checks out OK.The loan officer agrees to accept the car as security for the loan.
The bank president and the Loan Officer had a good laugh at the Indian for using a $750,000 Ferrari as collateral and taking only $5,000 as a loan.
An employee of the bank then drives the Ferrari into the bank's underground garage and parks it there.
Two weeks later the Indian man returns and pays $5,000 and the interest which comes to $15.41.
Seeing this, the loan officer says,“Sir, we are very happy to have your business and this transaction has worked out very nicely, but we are a little puzzled. While you were away, we checked you out and found out that you are a multi-millionaire. What puzzled us was why would you bother to borrow $5000?”
The Indian replied, "Where else in the New York City can I park my car for 2 weeks and for only $15.41 and expect it to be there when I return?"
How You Can Use This Lesson
Here's how this applies to you: In business, marketing, and email there's a solution to every problem, an angle to every campaign, and a twist that you can put into every story or pitch to make it more persuasive.
There's no 4 step formula for success, no complex funnel that will bring you riches overnight, and Facebook ads system that will instantly create a money machine.The people who push that garbage don't want you to know that because they want to keep making sales.
The solution isn't going to come gift-wrapped to you for $97, $497, or even (gasp) $997. At the end of the day it all comes down to the work you put it and how good you are at getting from point A to point B as fast as possible.